Interviews on Art Marketing


What does it mean to have an artistic reputation? Is there a line between being a sellout and a savy businessman? To further investigate this issue, I relied on the help of professionals. A survey was sent out with a list of eight questions to experienced art professionals that would bring insight to the modern role of marketing in art. These people have years of real-world experience dealing with the modern art world and all the business aspects of it. The responses I got ranged from successful art dealers, consultants, artists, curators, and more. Of course there was no one definite answer, as the answers where as varied as these people’s backgrounds. However, there was a general consensus on some issues, and all the responses added valuable and smart insight to the subject.