ALSoutine: slaughtered animals

  “Still Life with Rayfish” – Chaim Soutine By Thomas McManus, Associate Professor, Fashion Institute of Technology  In 1922, Albert Barnes, a Philadelphia doctor who made his fortune marketing a drug named Argyrol, decided to go on an art-buying spree in Paris. During a visit to Paul Guillaume’s gallery, he noticed a small painting. It Read more about ALSoutine: slaughtered animals[…]

You Can Now “Try” Art Before You buy it With This Innovative Company

We’re in an instant gratification age where everything on the internet and on our phones is screaming for our limited attention. So, especially with the younger generation, the luxury art business can sometimes be a hard sell. You’re also competing with evolving new mediums, such as virtual reality art. And even for those with an Read more about You Can Now “Try” Art Before You buy it With This Innovative Company[…]

VR marketing campaigns

5 Stunning VR Marketing Campaigns That Will Inspire Your Next Business Idea

Steal these insanely creative VR marketing campaigns to stand out from the crowd. The truth is that most marketing and promotion doesn’t work if it isn’t stunning or original. Take paid display ads, for instance: only 0.6% of us will actually click on them (and that’s according to Google, who has a lot of skin in the Read more about 5 Stunning VR Marketing Campaigns That Will Inspire Your Next Business Idea[…]

VR Sketch

From Pencil to Polygons: How VR is Revolutionizing the Art World

From Canvas to 4D: How VR is Disrupting the Art World When most of us think about virtual reality, video games, festivals, and advertising often come to mind. Fine art? Not so much. However, virtual reality is starting to make the transition from commercial aesthetics to art, and the results are groundbreaking. Just like how Read more about From Pencil to Polygons: How VR is Revolutionizing the Art World[…]

This Surprising Virtual Reality Marketing Tactic Doubled Marriott’s Customer Demand

See how you can use the technique that doubled demand for Marriott’s services. When it comes to marketing, it’s easy for your voice to get lost in the crowd. Although they do have their place, your Facebook Ads, blog posts — or any other traditional advertising — has to be heard amongst the immense noise and racket. That’s why Read more about This Surprising Virtual Reality Marketing Tactic Doubled Marriott’s Customer Demand[…]

David Hockney and the Seasoned Eye (Guest Post By FIT Professor Tom McManus)

When I was younger, I would see older artists looking at paintings, and I always wanted to know what they were thinking. Well now that I can get a senior discount on my commuter train, I would like to share my thoughts as I visited the David Hockney show at the Met. Initially, I sped Read more about David Hockney and the Seasoned Eye (Guest Post By FIT Professor Tom McManus)[…]

Will Virtual Reality Disrupt The Art World?

The new philosophy “buy experiences, not things” has the art world scrambling. These days, the affluent would rather shell out thousands for a trip to Disney World instead of buying a fine art piece. Don’t just take my word for it, however. According to The Guardian, “New figures show we are continuing to spend less Read more about Will Virtual Reality Disrupt The Art World?[…]

Why the Google Tilt Brush is ‘Groundbreaking’ for Digital Art, According to FIT Experts

A young woman frantically paces around a crowd of onlookers: “I’m…I’m completely speechless.” “I think I’m going to start crying!” No, this isn’t a surprise engagement proposal. A student at the Fashion Institute of Technology (FIT) just witnessed the interior design project she made in SketchUp become seamlessly translated into virtual reality. There’s a stark Read more about Why the Google Tilt Brush is ‘Groundbreaking’ for Digital Art, According to FIT Experts[…]

A Bronx Street corner in VR

Partnering with FIT Summer Intern Program Acknowledgments Jodi Moise, Curator The Montefiore Fine Art Program and Collection Olivia Davis, Project Manager and Assistant Curator, The Montefiore Fine Art Program David Beach, Associate Professor of Architecture, Drury University Alaa AlRadwan, Architect and Co-Founder, ToGo Creations Jessica Snyder, Scientist, NASA Ames Research Center and Co-Founder, ToGo Creations Read more about A Bronx Street corner in VR[…]