Interviews on Art Marketing (Part III)

Maria Anna Alp (Left), Alex Guofeng (Middle), and Paul Grosse (Right)

Our third interviewee in this series on art marketing is Paul Grosse, the director of ALP Galleries (

(Mackey) We are interested in your feelings concerning the balance between art and art marketing. For example, there are artists like Takeshi Murakami and Jeff Koons where marketing and manufacturing play a large part in their careers. And there are artists who follow the Van Gogh model who do nothing but focus on art at the expense of their careers. There seems to be a fine line that is constantly shifting between maintaining an artistic reputation and being known as a sellout.